Investigating the Impacts of Selfie Tourism on Place Attachment in Marsa Alam City

Abstract

Selfie tourism is a rapidly growing trend among tourists due to the convenience of taking photos and sharing them on various social media platforms. This undoubtedly impacts tourists’ behavior, particularly in terms of how it may influence their place attachment and memorable travel experiences. Thus, the study aims to examine the relationship between selfie tourism, memorable tourism experience, hedonic and eudaimonic well-being as well as visitor place attachment through distributing a self-administered questionnaire to respondents who have visited Marsa Alam, Egypt. The findings indicate a significant correlation between selfie tourism and hedonic and eudaimonic well-being as well as memorable travel experiences, which consequently impacts place attachment. The study enables tourism service providers to better understand the importance of selfie tourism and how it could be used to increase tourists’ place attachment. Furthermore, the study recommends that tourism service providers set up selfie facilities and consider selfie tourism marketing in their strategy to benefit from its meaningful impact in terms of building place attachment.