The Role of Business Intelligence in the Internationalization of Moroccan Companies in Sub-Saharan Africa

Abstract

Moroccan firms are increasingly showing interest in African markets. However, they face numerous challenges in accessing these markets. This article aims to underscore the critical role of business intelligence in the internationalization process of Moroccan companies in sub-Saharan Africa. Specifically, it examines the characteristics of business intelligence implementation in the region and proposes a series of measures to support companies in successfully executing their strategies in sub-Saharan African markets. Business intelligence is presented as a strategic lever capable of driving the international development of Moroccan companies in the region.