The role of social networks in the virtual political mobilization of citizens to form an effective cyber public opinion in building decisions

Abstract

This study aims to analyze the role of social media in promoting virtual political mobilization among citizens, and how it contributes to shaping cyber public opinion that can be effective in the political decision-making process. Using a descriptive analytical approach, it highlights the mechanisms used by these networks to stimulate political participation and raise political awareness among individuals. It also highlights the most prominent challenges facing the effectiveness of this cyber public opinion. The study concludes that social media represents an alternative space for political dialogue and popular participation, contributing to the creation of collective political awareness, particularly among young people.