DEVELOPING A NEW BUSINESS OPPORTUNITIES VIA ARTIFICIAL INTELLIGENCE: NEW STRATEGIC MANAGEMENT MODEL

Abstract

As we are living in the fourth industrial revolution era which is differentiated by the speed of technological breakthroughs, the enormous amount of data available can’t be handled by the traditional analytical methods to generate new business opportunities. This study will tackle the optimization cycle by analyzing large amounts of usable data to create business opportunities. It provides a model for using Big Data Analytics to support service innovation and design. It is also a working framework for generating a business opportunities engine. It explains artificial intelligence (AI) and its contributions to creating business opportunities from big data and how it helps in improving the strategic planning structure. The study concluded that AI and machine learning added prediction and opportunity values to business data. It also clarifies that AI enriches the experience of business suggestions not only by predicting the best business ideas but also by recommending the best personnel and companies as investors for their preferred project ideas.