Entrepreneurial attitude and business success

Abstract

This study was carried out to observe the relationship between entrepreneurial attitude (that is measured through achievement and innovation) and success in business (as rated by the respondents). It also aimed at finding out if each of these two variables is affected by gender. To respond to these queries, the study addressed decision-makers in pharmaceutical outlets. A set of questionnaire was distributed to 131 respondents and 56 of them were analyzed using correlations coefficient, percentages and t-tests. The major findings were: there is moderate relationship between entrepreneurial attitude and business success; there are gender differences when attitude is measured through achievement-affect; and all respondents have low scores when attitude is measured through innovation-behaviour. Based on the findings, the writer has made some recommendations.