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Peer-Reviewed Article February 14, 2024

"L’intérêt du droit et de la RSE dans la gestion des ressources humaines"

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Published in: Alternatives Managériales Economiques
Publisher: MA Academic Press • Morocco • 2665-7511
DOI: https://doi.org/10.48374/imist.prsm/ame-v6isp%c3%a9cial%201.46893

Abstract

Alongside consumerism, new values are constantly marking the behaviour of a large proportion of consumers, who are more responsible, authentic and active, with greater devotion to local products. Embodying a 'sustainable' production model that respects social equity, economic and ecological viability and participatory governance, these products are constantly seeking to strike a balance between profitability and equity, a balance that is profoundly affected by the intensification of logistics systems, both in production and distribution. This leads us to consider the following question: What are the logistical levers likely to encourage the promotion of fair trade in local produce? Based on our literature review, the supply chain for local products must be reliable, efficient, responsive and environmentally friendly, in order to help synchronise the supply chain with the actual demand for these products from consumers. Keywords: Local produce; fair trade; logistics lever; flow optimisation; logistics reliability; logistics efficiency; logistics responsiveness; eco-logistics.

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