Peer-Reviewed Article February 14, 2012
The effect of personality on impulsive and compulsive buying behaviors
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Published in: AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Publisher: Academic Journals • Nigeria • 1993-8233
Abstract
This study investigates the impact and effect of personality (Big Five Personality Traits) on buying behavior (impulsive and compulsive buying). The participants (N=640) are students from a public sector university. Moreover, the influence of individual personality traits, that is, extraversion, agreeableness, conscientiousness, openness and neuroticism on impulsive and compulsive buying has been analyzed. Moreover, the effect of age and educational level has also been analyzed. The analysis presents interesting insight on the aforementioned relationship.