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        <full_title>AFRICAN JOURNAL OF BUSINESS MANAGEMENT</full_title>
        <issn media_type="electronic">1993-8233</issn>
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          <month>11</month>
          <day>29</day>
          <year>2010</year>
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          <title>Consumer adoption of e-service: Integrating technology readiness with the theory of planned behavior</title>
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          <month>11</month>
          <day>29</day>
          <year>2010</year>
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